Organized Trade
Organized trade in India currently account of 12-15% of the total retail segment and one of the most important channels which provides high customer experience. Organized trade provides consumers with the choice of best in class product experience
OT–Core
Strategy
Strategy
Customer focused strategy
- Key Account Management
- Geo Fulfillment
- Hub & Spoke account management model
- Dedicated Inventory
- Direct Store Deliveries
- 100% On time deliveries
Industry
Challenges
Challenges
Challenge or Issue
- Localized Delivery Model for each of the locations
- Qualified professionals to handle Organized trade
- Under penetrated market with limited reach to tier 2 & 3 towns
- Supply chain: A key hindrance
- Price war between different retail chains to garner grater market share
- Chanel Conflicts between GT & OT in terms of margins etc.
- Shortage of Promoters and inefficient promoter management
Industry
Challenges
Challenges
Challenge or Issue
- Localized Delivery Model for each of the locations
- Qualified professionals to handle Organized trade
- Under penetrated market with limited reach to tier 2 & 3 towns
- Supply chain: A key hindrance
- Price war between different retail chains to garner grater market share
- Chanel Conflicts between GT & OT in terms of margins etc.
- Shortage of Promoters and inefficient promoter management
HCLI Aligned
Capability
Capability
Customer driven initiatives
- Warehouses at all the locations for 24hr deliveries with a pick pack & Go model; Delivering Unit shipments
- Campus Hired business professionals to handle key stores & Accounts
- Country wise Outbound logistics and delivery with 97% within 24 hrs. & 100% On time
- Real time price Hygiene monitoring with channel specific model wise distribution capability
- Ready scale up to cater to around 20% growth of Organized Trade
Digilife Benefits
Product
- Devices & Tabs across India
Partner
- Direct Delivery
- Partner Led Delivery Model
Execution
- Store level KAE; 10-12 Stores/KAE
- Unique KAM for each unique account
Product
- Devices & Tabs across India

Geo tagged dedicated account managers for specific brands

Promoter Model with hub & spoke model

Automated reporting BI & Analytics tools catering to key customers