General Trade
General Trade is a key channel for brands to garner market share. It is the most apt channel for end to end customer engagement providing high brand experience. This channel has been deemed as one of the most promising for capturing market share for brands. Key requirements for this channel is retail footprints & reach in order to improvise the customer experience and make it more reachable to end consumer
Promoter
outlets
outlets
- Multi Brand Outlets
- Branded Retail
- Large Format Retail
Non Promoter
outlets
outlets
- Champion Outlets
- Metro & Non Metro Outlets
- Shop Boy Scheme
Non Promoter
outlets
outlets
- Champion Outlets
- Metro & Non Metro Outlets
- Shop Boy Scheme
Digilife Benefits
GTM – Field Force
- Dedicated Sales Teams
- Beat Plan & PJP based working
- Sales Force Automation tool with Geo tagging
GTM – Point of Sales
- Outlet-share mapping
- Competition Activity tracking – real time
- Voice of Retailer
- Display / Market Activity capture
Value Added Services
- Route Training
- Cashless Incentive Disbursements
- Soft-skill & Tech training’s
- Reverse Logistics
- Promoter Management
GTM – Partner Support
- Partner & FOS Training
- Voice of Partner
- Regular Balance Confirmation & NCC
- Commercial & Credit due diligence
Business ModelHub & Spoke; Promoter & Retail Management
Sales ArchitectureGeo Based : 4 Regions, 19 Branches, 680+ Districts
Enablement & SupportCentral Surveillance; BI Analytics & Partner Management Tool
